Giunti Odeon presents an unmissable film event, directed by Giuseppe Tornatore with original music by Nicola Piovani, which tells the story of Brunello Cucinelli, a humanist entrepreneur, founder of the company that bears his name and a symbol of Italian excellence around the world, who has combined work and philosophy. Brunello Cucinelli comes from a poor family, but he never lacked affection, warmth and respect. From his childhood in an Umbrian farmhouse with 13 family members, to his adolescence in Ferro di Cavallo, in the province of Perugia, to his move to Solomeo to follow his girlfriend (later wife) Federica, his journey is a joyful adventure towards his vocation for quality knitwear and high fashion, which began after the age of 25 and has accompanied him to the present day. The entrepreneur is driven by a philosophy of life learned from his parents, namely to behave like a decent person: with friends and relatives, with employees and collaborators, with customers and his local community, with business partners and investors, whom he advises not to buy his shares if they do not share his corporate vision. And this is the secret of his success, both human and professional.